Brighton Guitar Show 2025

This weekend I was at the Brighton Guitar Show exhibiting Hamilton Effects pedals for the first time. The show was full of incredible guitars & pedals, a good flow of players, and a chance to finally meet fellow builders I’d previously only spoken to online. It was a great experience overall, I appreciated how easy it was to set up thanks to the helpful show staff and loved the opportunity to hear people trying the pedals!

I decided to keep my stall simple, using muted, natural tones. With many exhibitors going for busy, high-impact visuals, I aimed to stand out by taking a more understated approach, letting the pedals and their sounds speak for themselves. It was great to hear so many positive comments about the design and feel of the pedals.

The Twin Boost and Embers Fuzz were highlights of the day, selling out by midday. The new HFX-8 TS-style pedal saw less interest this time, but it was good to gauge reactions and get direct feedback. I also sold my modded Boss SD-1, which went to someone who was genuinely excited about it.

Meeting other builders was a standout part of the day. Angelic FX had some inspiring designs and were great to meet, and it was good chatting with Great Eastern FX and NRG, both nearby, friendly, and supportive. The sense of community among builders at the show was encouraging.

Sales went well overall, and I was glad to come home with just two pedals remaining. It was rewarding to see so many guitarists trying the pedals and enjoying the tones. Seeing that firsthand reinforced why I love building pedals and made the show worthwhile.

Next up, I’m looking forward to getting back to designing more pedals and exploring some new ideas sparked by conversations at the show. Thanks to everyone who stopped by, tried a pedal, or shared a kind word, see you next time.